Aloha Airlines Files for Chapter 11

Hawaiian inter-island fare wares hurt Aloha

When Go!, a subsidiary of Phoenix-based Mesa Airlines, entered the Hawaiian inter-island market in late 2006, it set off a fare war that pleased passengers but hit Aloha Airlines so hard that is now in bankruptcy -- again. The situation resembled Hawaii's version of the biggest loser. In January, upstart Go! reported a $20 million operating loss in its first 16 months of operations, while Aloha and its major traditional competitor, Hawaiian Airlines, reported combined losses of nearly $65 million since go! took to the Hawaiian skies. Aloha had previously operated under bankruptcy protection for 14, emerging in February 2006, and then, along came Go!. Aloha is still flying, but the future is cloudy. Stay tuned,