US Travel Survey; Aussie Prize. Huh?!?!

Travel + Leisure magazine has launched its 2007 "favorite cities" survey. Go to http://www.travelandleisure.com/afc/2007/ and rank "25 of America's hottest cities on their dining, shopping, culture, nightlife, and more," according to the website. As an inducement to casting your E-ballot for US destinations, the magazine adds that it is tied to a promotional sweepstakes, explaining "After you complete the survey, you can enter to win a fabulous trip to Australia!" Maybe I'm dense, but I don't get it. For being well-traveled within the US and lucky in the contest, the winner (presumably and America) won't get a trip to a favorite American city or to one s/he has never been to before, but halfway around the world. Australia is wonderful (I wouldn't mind the trip myself), but the message is really weird for a survey clearly intended to promote domestic US travel. That would be like ranking US automobile brands and being entered in a sweepstakes where the top prize is an import. Are these people thinking? If so, what are they thinking?