Shift in cyber-promotion in the air as United discontinues E-Fare alerts
Even if no one else loves me enough to send me an E-mail, I have been able to count on fare alerts from United and Frontier, which between them operate a lion's share of the flights at Denver International Airport. Now comes word that United is dropping its weekly E-Fare updates for special weekend fares and other offers. United's E-Fares will still be posted twice a week on united.com (Tuesday and Friday) in the websites News and Deals section or Special E-Fare Deals page. To make them easier to find, United's websters show these fares in blue and highlight them with stars. I'm not sure whether or not I'll miss United's E-Fare blasts, but at least I'll know that Frontier still loves me enough to write.
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It seems odd to me that they'd stop these alerts, since they do keep the idea of reservations in front of their subscribers that way. I know I often put off booking my air and quite often will get it done when the notices come through, or will see a good fare somewhere I'd like to visit and decide to make the plans because of the notice. With all the other Internet stops I need to make over the week, visiting United's website regularly is way down the list. Oh, well, as you say--Frontier still loves us enough to write!
ReplyDeleteIs that a bad business decision, or what? Most of my overseas adventures are spontaneous--I see a good fare and I go. Don't they know that?
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