The celebrated Peter Greenberg spews misinformation about non-ski activities at ski resorts -- and at non-ski resorts.I'm a journalist who tries to be factually accurate, so it bugs me big-time when a high-profile travel expert -- probably with a couple of assistants to help him sift through the mountains of material he must receive -- managed to include so many erroneous facts and misleading implications in one small article. I also wonder whether his editors were asleep at the wheel. Why else would they have run the article I'm about to skewer because it contains as much misinformation as information?
What first caught my attention in a piece called "
What If You Don't Ski? Cool Winter Alternatives," by travel "expert"
Peter Greenberg (The Today Show, msnbc.com,
USA Today, his own website, etc.), was: "At Stoweflake in Stowe, Vermont, up in the Green Mountains, they get back to basics with a nordic walking program — a great outdoor snow activity which works out the entire body. A three night program that includes breakfasts and dinner, some spa activities and the nordic walking program, starts at $1446."
Nordic Walking -- a great snow activity. Huh?
Nordic Walking, about which I have written a book and therefore a topic I know quite well, is not a "snow activity."
Au contraire. Its roots are as an off-season (i.e., summer) cross-training activity for Finnish cross-country ski racers.
But wait. There's more. Not only did he get Nordic Walking totally turned around seasonally, but he wrote about non-ski activities at the Broadmoor. Get a clue, Peter. Every activity at this Colorado Springs resort is a non-ski activity, because the closest skiing is at Breckenridge (about 105 miles) and Monarch (about 125 miles).
Ditto at Montana's Paws Up Ranch, which was renamed the Resort at Paws Up. It not near any ski resort worth traveling to for a ski vacation. It's an hour or more on a good day to a couple of strictly local areas, one of which is not even operating. Marshall Montain Ski Area, a small ski hill, is not too far by Montana standards, but it is closed (a new owner hopes to reopen it eventually), and a bit farther is Montana Snowbowl, also a largely local area and not a ski destination by most measures. Assuming that guests would go to the Resort at Paws Up for activities other than Alpine skiing, note that it also offers snowmobiling, winter bird hunting, winter fly fishing and winter ATVing, none of which Greenberg bothered pointing out.
Other "suggestions" are also off the mark. He wrote, "If you want to ice skate, try the resort at Squaw Creek, in Olympic Valley, just minutes from California's North Lake Tahoe. It's also the site of the 1960 Winter Olympics and the resort just completed a $53 million renovation." In fact, the Resort at Squaw Creek was not yet built when the 1960 Olympic Winter Games were held at Squaw Valley. In fact, Olympic Valley is essentially the postal addess; Squaw Valley is the real place. OK, that's a hairsplitter that wouldn't be worth mentioning on its own, but it is yet more sloppy reseach and writing.
Greenberg suggested a costly scenic gondola ride at Heavenly, CA/NV, and in the next paragraph, suggested, "At nearby Northstar at Lake Tahoe, the resort offers winter paddle wheel boat rides from the north shore to the south shore of Lake Tahoe between January and April." Squaw Valley and Northstar-at-Tahoe (not Northstar at Lake Tahoe) are both on the North Shore, and Heavenly is on the South Shore, so describing Northstar and Heavenly as "near" one another is misleading. Furthermore, the "Tahoe Queen" indeed connects the two shores, but the paddlewheeler is not specifically associated with Northstar.
He wrote, "there the ... Zorb... It's offered at a number of ski resorts around the world (and in the U.S., of all places, in the Smoky Mountains in Pigeon Forge, Tenn." What on earth does Pigeon Forge have to do with skiing? It's even father from ski slopes than the Resort at Paws Up, which at least is in the snowbelt, or the Broadmoor, which at least is in Colorado and right at the foot of the Rockies
Greenberg also used every negative cliche he could dredge up about skiing itself. I am a long-time skier and snowsports journalist, so even his lead got my hackles up when I read, "Each year, almost all ski resorts boast the best powder, the best runs, the infamous black diamonds with thrill-seeking turns and extra fast downhill speeds. That's great if you're a skier — or you have strange hopes of orthopedic surgery."
Wrong again, on virtually all counts. "Almost all" ski resorts do not boast about the best powder. A few do, but most boast of their powerful snowmaking systems and superior grooming. No, most don't boast about their infamous black diamonds. Most boast about their outstanding intermediate runs, great learn-to-ski and snowboard programs and excellent family-friendly terrain. What are "thrill-seeking turns"? I didn't know that a turn could seek anything. The orthopedic surgery line is a cheap shot at a snowsport that Greenberg clearly knows nothing about.
And then, there's what's missing from his misguided, misleading laundry list. Other than kids' snowmobiling at Vail (on Adventure Ridge, which he didn't bother mentioning), he didn't suggest it at all. Snowmobile tours are available at many resorts and are really popular, especially among vacationers for whom it is an opportunity to experience the beautiful winter backcountry. However, as noted, he wrote about the weird activity of Zorbing and about an as-yet-to-be built zipline (at Heavenly). And he didn't mention snowshoeing either. This fabulous outdoor option, either on-mountain or nearby, is available all across the snowbelt. Easy to learn and easy on the budget, it is a number-one non-ski option. In the expensive world of Peter Greenberg, however, it was number none.
It pains me that travel writers have great credibility issues. Many people believe that travel writers only have favorable words about any travel provider that has given them complimentary transportation, lodging and the like. That perception of travel writing is evidenced in the
hot topic raised by the publication of Chuck Thompson's
Smile When You're Lying: Confessions of a Rogue Travel Writer and the online responses to reviews of it. Greenberg's piece in such a major outlet as msnbc.com bears every sign of being a payback to resorts that have hosted him and reinforces the perception, compromising the credibility of every travel writer out there. In the end, his errors not only mislead readers but hurt all of us who try to write honestly, objectively and accurately about travel.